Customer Growth Marketing Manager

As a Customer Growth Marketing Manager for the Benelux, you own the strategy and execution for activating and engaging our existing customer base. Your primary mandate is to turn customer insights, campaigns, and programs into measurable commercial impact, with an initial focus on generating a consistent flow of high-quality, sales-ready meetings for Sales and Account Management. In parallel, you design and scale long-term customer marketing engines, including advocacy, lifecycle engagement, and community initiatives, that drive retention, expansion, and brand affinity. Operating at the intersection of marketing, sales, and customer success, you lead customer marketing initiatives end-to-end, balancing short-term revenue impact with sustainable customer growth and lifetime value. Your primary KPIs will be: Meetings booked Pipeline contribution Closed won ARR About the Team You are part of the Benelux Marketing team and work closely with: Account Management & Sales – follow-up, use cases, pipeline Customer Success – signals, timing, customer context Product Marketing – value propositions, messaging, and use cases Performance Marketing – segmentation, dashboards, and reporting You report to the Head of Marketing and are a trusted sparring partner for the revenue teams within the Benelux. Your 12-Month Journey During the first 3 months:   You quickly become proficient with the platform and develop a deep understanding of our ICPs, customer segments, and product usage. Y