Senior Manager, Business Development - Factor for Business

Senior Manager, Business Development - Factor for Business This is a hybrid role to the HelloFresh Headquarters in NYC Factor for Business is scaling rapidly. We are looking for a Senior Manager, Business Development - Factor for Business to own our Sales-Led motion. Initially, you will focus on high-intent inbound channels, ensuring a world-class conversion engine. Simultaneously, you will act as a Strategic Lead, designing and executing outbound experiments to identify new repeatable growth levers as we scale toward 10x growth. You will… Convert & Optimize Inbound: Take full ownership of the sales cycle for high-value accounts ($16k+ ARR), ensuring rapid response and high conversion. Test & Validate Outbound: Design and execute outbound prospecting sprint to identify high-performing verticals, messaging, and personas for future scale. Architect Inbound Infrastructure: Build the Speed-to-Lead engine, including automated lead routing, CRM qualification workflows, and initial outreach sequences. Bridge Sales & PLG: Define the strategic Rules of Engagement to identify and transition high-potential self-serve users into formal commercial agreements. Guide Team Growth: Provide data-backed recommendations for future hiring (SDRs/AEs) based on both inbound volume and outbound experiment results. You are… An Experimental Operator: You enjoy the detective work of sales, testing different hooks and industries to find what sticks and using data to prove the results. A "Buil