Principal Product Manager - Paid Social

About the role HelloFresh is the world's leading meal-kit company, serving millions of subscribers across 18 markets through precision growth marketing. Our paid social engine spanning Meta, TikTok, YouTube, Pinterest, Snapchat, and emerging channels is one of our most important competitive levers, and we're investing in the next generation of in-house technology to power it: proprietary creative intelligence, influencer activation infrastructure, cross-channel measurement systems, and ML-driven optimization models.  We're hiring a Principal Product Manager who has built the products that power scaled social advertising and not just run campaigns on them, and wants to apply that depth to a global, data-rich consumer business. You’ll build the systems that decide how campaigns are run. This role is responsible for defining and building the next-generation Paid Social platform at HelloFresh, spanning: Creative intelligence Signal strategy Measurement + incrementality Budget allocation and execution automation What you’ll do End-to-End System Ownership You'll own a closed-loop growth system, not isolated features of both the platform itself and the team practices that surround it. Creative Intelligence  Systems that predict, score, and generate high-performing creative DCO infrastructure across Meta, TikTok, and YouTube Feedback loops from performance back into production Signal & Optimization Layer Define and evolve platform signals (CAPI, Events APIs, modeled con