DE
Dept
Toronto · Canada
Digital Strategist
Strategy
Found on job-boards.greenhouse.io · last checked today
About this role
Description from Dept's career page
This role is part of our Global Studios team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients. JOB PURPOSE In this role you will develop strategic market recommendations for a range of clients as part of an enterprising new business plan. As a Digital Strategist you are the foundation of any creative project and provide the team with insights, gleaned from market research and by truly getting to know a client’s brand and objectives. Your curious nature and analytical mind mean you build plans that go beyond a single project and are constantly looking to the future. KEY RESPONSIBILITIES Create end-to-end digital marketing strategies following the DEPT® Planning Methodology. Research products, services and current strategies to identify new opportunities. Analyse and interpret research and reporting; and use this information to inform and improve strategies. Ensure plans fit client goals, are optimised for multiple audiences, push to desired action and are tested and measured effectively. Supporting on New Business efforts; through research and insights. This is a client-facing role supporting key accounts; the ideal candidate must be able to create convincing propositions, present strategy to clients and help Account and Creative teams plan, optimise, implement and test and