HE
HelloFresh
Brand Marketing Associate - Youfoodz
As the Youfoodz Brand Marketing Associate, you’ll play a key role in shaping how the brand shows up across channels. You’ll support the Brand Lead in developing and rolling out brand campaigns, tell product stories in a way that feels simple and real, and help translate our platform into assets that work hard in the channels for which they’re created. You’ll work across everything from brand storytelling and campaign messaging to content operations and AI assisted creative production. One day you might be writing email copy or meal descriptions, the next you’ll be helping turn a big brand idea into a suite of social assets, or partnering with Growth and our Influencer & Creator Marketing Manager to make creative feel cohesive. You’re a strong writer with a feel for storytelling, but you also love the nuts and bolts of content. You can turn briefs and customer & performance insights into assets that actually work. You’re curious about AI and new tools, have a firm finger on the cultural and trend pulse and enjoy operating in the grey space between brand building and performance. This role is based in our Chippendale Head Office and reports to Brand Lead - Youfoodz. You will… Develop compelling, on-brand copy for brand marketing activities, from product positioning and communication plans to emails, paid advertising, landing pages, and flyers. Work closely with the brand, growth, retail, design, and product teams to create engagin