Staff Product Manager, Customer Decisioning & CLV

The role We are hiring a Staff Product Manager to own and evolve HelloFresh's customer prediction and decisioning portfolio, the suite of ML products that forecast customer value and, increasingly, decide the next best action for every customer: the right action, message, or nudge, for the right person, on the right channel, at the right moment. You'll lead a squad of Data Scientists and Machine Learning Engineers on a mission to build the AI-powered engine that decides how HelloFresh creates and protects customer value across millions of customers and multiple markets. In this role, you will evolve our customer prediction and decisioning portfolio from a passive measurement layer that predicts value into an active engine that prescribes and orchestrates the actions that create it, moving from generic, rules-based segmentation to a sophisticated predict-and-optimize system that pairs models of each customer's lifetime value and incremental response with optimization that spends finite budget and attention where it returns the most. Your scope spans the entire customer journey: from first discovery to reacquisition and active retention, across every owned channel. This is a commercial decision-making role, not a single-surface personalization role. CLV is the prediction that powers it; next-best-action is what we do with it. You will own both the prediction layer and the decisioning/orchestration layer that turns predictions into action. You will advocate for a customer-centri