Senior Specialist Paid Media

Are paid media, data, and growth in your wheelhouse? Do you know how to use paid search as a driver for online growth, but also look beyond just Google Ads? Do you understand how paid channels contribute to business goals such as leads, customers, sales, margin, and revenue growth? And are you curious about how AI makes work within paid media smarter, faster, and more scalable? Then iO is the right place for you. As a Senior Paid Media Specialist, you dive deep into the data, but never lose sight of the bigger picture. You develop, manage, and optimize paid media campaigns for your own client portfolio, with a strong focus on paid search. You work not only based on channel KPIs like CPC, CTR, CPA, or ROAS, but especially based on your client's business goals: more customers, higher revenue, better margin, more efficient growth. You work across various platforms, including Google Ads, Microsoft Advertising, Meta, LinkedIn, TikTok, Channable, Adform, DV360, and Outbrain. Paid search is your home base, but you understand how paid channels reinforce each other within the broader marketing mix. Additionally, you actively explore how AI and automation can improve work within paid media. Think of smarter analyses, scalable campaign processes, better feed optimization, faster reporting, creative variations, forecasting, or workflow automation. You don't need to know everything already, but you are curious, actively experiment, and see AI as part of the future of the field. Within our