Senior Marketing Analyst

S'more about the team We are seeking a highly analytical and data-driven Senior Marketing Analyst to be a cornerstone of our acquisition strategy across HelloFresh, Chefs Plate, and Factor. In our data-centric culture, your role will be vital in unearthing key insights to drive marketing success. You will collaborate closely with the Marketing Growth team to enhance analytical capabilities and champion a data-first approach to all marketing efforts. Success in this role requires working with various data teams across the organization to deliver high-impact, actionable insights that boost overall business performance. Lettuce share what this role will be responsible for Performance Analysis & Optimization: Conduct proactive analysis of performance and brand marketing data to pinpoint areas for improvement across key KPIs (acquisition, CAC, brand awareness, LTV, etc.). Partner with channel managers to translate these insights into concrete initiatives and action plans. Strategic Insight Generation: Lead the translation of analytical findings into tangible marketing projects and actions adopted by the broader team. Cross-Functional Collaboration & Mentorship: Act as a key liaison for the analytics department, supporting the broader Canadian marketing team by clarifying new metrics and building foundational analytical skills. Foster cross-team collaboration, share best practices, and drive joint insight generation with other analytics departments. Customer Journey Analysi