Senior Content and Social Media Specialist (12 months contract)

S'more about the team Shape the conversation around one of Canada's most recognizable brands. HelloFresh is seeking a content leader to advance the brand's strategic initiatives and shape its comprehensive content strategy. The individual in this position will oversee social media and content strategy, generating culturally relevant, social-first content to enhance brand awareness, audience engagement, and consumer demand. By identifying industry trends, content creators, and emerging opportunities, the individual will develop content across organic and paid channels. Functioning as a strategist, creator, and marketer, the individual will optimize scalable content throughout the marketing funnel to drive measurable business results through narrative storytelling and precise execution. Lettuce share what this role will be responsible for Own the organic social strategy, content calendar, and channel management for HelloFresh and Chefs Plate. Consult on content strategy and creative direction for Factor Canada. Manage the external content creation and community management agency, including briefing, approvals, timelines, and performance. Identify and champion cultural trends, platform innovations, and creator opportunities to keep brands relevant and engaging. Partner with internal teams, external creators and influencers to develop and execute social-first content that supports brand campaigns, product launches, partnerships, and key marketing initiatives. Test and develop hig