HE
HelloFresh
Amsterdam · Netherlands
Senior Brand Manager (f/m/x)
SeniorBrand Marketing
Found on careers.hellofresh.com · last checked today
About this role
Lead brand strategy and execution for HelloFresh in the Dutch market as Senior Brand Manager. You will own all brand-related activities with a focus on social media as a primary growth driver. The role combines strategic brand building—aiming to establish HelloFresh as the Netherlands' leading loved brand—with performance marketing accountability. You'll work across a matrix organization, bridging local market execution with global strategy, and collaborate closely with the Growth Marketing team to ensure brand equity drives measurable business results. The position requires expertise in end-to-end campaign management, agency oversight, and direct-to-consumer retail marketing that balances customer-centricity with short-term performance metrics.
What you'll likely bring
- Proven track record in end-to-end campaign management and execution
- Expertise in direct-to-consumer (D2C) retail marketing with demonstrated ability to drive conversions
- Strong background in social media strategy, both organic and paid channels
- Experience with agency management and governance
- Strategic marketing mindset with commercial acumen
- Ability to work effectively in matrix organizations and cross-functional teams
- Understanding of how brand equity and performance marketing work together
- Content strategy expertise and knowledge of what drives engagement on social platforms
Brand StrategySocial Media MarketingD2C MarketingCampaign ManagementBrand EquityPerformance MarketingAgency Management