Principal Product Manager, Loyalty & Referrals

About the Role HelloFresh's Loyalty & Referrals tribe owns two of the most strategic levers in the business: how we deepen relationships with customers we already have, and how we get those customers to bring in new ones. We're looking for a Principal Product Manager to anchor our loyalty program and partner across the tribe's broader work on referrals and virality. The loyalty program is a points-based program where customers earn rewards for meaningful actions. Because it can attach points to any customer behavior, it's one of HelloFresh's most strategically important products and a lever for every product or commercial strategy we want to pursue. You'll also work alongside the team leading our referrals program, one of HelloFresh's most important acquisition channels. Depending on where the greater need is when you join, you may also take ownership of specific initiatives in this space, including new virality mechanics beyond the traditional refer-a-friend model. What You'll Do Own the vision, roadmap, and strategic direction for the loyalty program Ship the milestones that move the business near-term, and balance them against bets that pay off over a longer horizon Build the metric framework that connects customer behavior to program performance to commercial outcomes Partner closely with marketing and CRM counterparts on program communications, reward economics, and commercial strategy Manage external vendor relationships where they exist, evaluating partnerships con