EU
Eurail Group Gie
Utrecht · Netherlands
Lead of Customer Lifecycle & CRM
Found on eurail.recruitee.com · last checked 4 days ago
About this role
Lead the development and execution of customer lifecycle and CRM strategy at Eurail Group. You will own end-to-end lifecycle marketing, designing customer journeys that drive retention, engagement, and long-term value. Work cross-functionally to build customer-centric growth capabilities and translate customer insights into measurable business outcomes. The role is based in Utrecht with a hybrid work model, requiring office presence on Tuesdays and Thursdays.
What you'll likely bring
- Experience developing and executing lifecycle marketing strategy
- Ability to design and optimize customer journeys across multiple touchpoints
- Cross-functional collaboration skills to work with multiple teams
- Data-driven approach to measuring and improving customer engagement
- Understanding of customer retention and long-term value optimization
- Availability to work in office on Tuesdays and Thursdays
Customer LifecycleCRMMarketing StrategyCustomer RetentionGrowthTravel Industry
Why we flagged this
A lower-competition listing
Eurail Group Gie rarely posts on the big job boards. We found this on their own career page, so it's likely seen by far fewer applicants than a typical listing.