HE
HelloFresh
Berlin Β· Germany
Lead, Global Price & Discount Strategy (all genders)
Marketing
Found on careers.hellofresh.com Β· last checked 3 days ago
About this role
Description from HelloFresh's career page
The role Weβre hiring a Senior Manager to lead price and discount strategy for a portfolio of our global brands, owning both the strategy and execution of our experimentation and optimization roadmap. This is a high visibility, high impact role as we work cross functionally to ensure delivery of a world-class experience for our customers and drive profitable, long term growth for the business. What youβll do Drive Strategic Initiatives: Lead the conceptualization, execution, and optimization of complex price and discount strategies, ensuring alignment with overall business goals and market conditions and translating strategy into tangible action. Advanced Testing & Analysis: Design, execute, and analyze innovative price and discount tests, utilizing advanced modeling techniques to generate actionable insights. Market Leadership: Closely monitor market trends for portfolio markets, inflationary pressures, and competitor strategies to identify opportunities for differentiation and growth. Thought Leadership: Identify new data-driven optimization opportunities, propose innovative solutions, and influence cross-functional teams and senior stakeholders. Data-Driven Insights: Collaborate with Data Science to build advanced segmentation models and enhance attribution, ensuring strategic alignment across customer journeys. Stakeholder Engagement: Partner with senior leadership and global teams (e.g., Product, Marketing Analytics, Growth Marketing) to craft strategies and share re