DE
Dept
Amsterdam · Netherlands
Lead CRM Strategist
LeadStrategy
Found on job-boards.greenhouse.io · last checked 3 days ago
About this role
Lead CRM Strategist role at DEPT, a growth-focused agency. You will develop and own customer relationship strategies for major brands, translating business objectives into data-driven loyalty and audience engagement roadmaps. Responsibilities include designing end-to-end loyalty propositions, analyzing customer behavior and lifetime value, and advocating for CRM investments within client organizations.
What you'll likely bring
- Experience developing customer relationship management strategies and loyalty programs
- Ability to translate business goals into actionable CRM roadmaps
- Strong analytical skills in customer behavior, segmentation, and lifetime value assessment
- Experience managing complex stakeholder relationships and defending strategic investments
- Understanding of customer experience design and long-term engagement frameworks
CRM StrategyLoyalty ProgramsCustomer ExperienceData AnalyticsAudience Strategy