GTM Engineer, Marketing Operations AI Innovation

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. The Marketing Operations team is looking for a GTM Engineer, AI Innovation to be embedded directly with marketing teams — building AI-powered agents, automations, and workflows that permanently transform how marketers execute. You'll build alongside the people you support, measuring success by workflows transformed and teams reaching self-sufficiency. This role is open to remote candidates. A day in the life (Responsibilities) Identify high-leverage marketing workflows and build working solutions — agents, automations, and AI-powered tools — tailored to each team's processes. Design, build, and deploy custom AI agents and agentic workflows that integrate AI APIs, MCP servers, and automation platforms into our GTM motion. Build evaluation frameworks to measure agent quality, accuracy, and reliability — including prompt evals, agent benchmarking, and regression testing. Coach marketers through a progressive AI journey: from first win, to regular integration, to full workflow transformation, to self-sufficiency. Recognize patterns and scale what works — think in reusable systems, not one-off solutions. Own build-vs-buy decisions from business case through implementation. Prepare teams for an agentic future: designing, building, and overseeing multi-agent workflows. Create documentation, playbook