Growth Marketing Specialist, Direct Mail

S'more about the team HelloFresh is looking for a Growth Marketing Specialist, Direct Mail to help drive the growth and performance of our Direct Mail channel across our Canadian brands: HelloFresh, Chefs Plate, and Factor. This is a hands-on role for someone who takes ownership of their work, thinks in numbers, and enjoys turning data into clear actions that drive growth. Reporting to the Growth Marketing Manager, you will be responsible for planning, executing, and optimizing Direct Mail acquisition campaigns that deliver against volume, CAC, ROI, and efficiency goals. You will help manage campaign operations from end to end, including audience planning, creative coordination, vendor management, budgeting, forecasting, execution, reporting, and post-campaign analysis. You will work closely with internal teams and external partners to improve channel performance, scale what works, and identify new opportunities for growth. If you are someone who holds yourself accountable to results, enjoys solving problems, and wants to directly influence customer acquisition, this role is for you. Lettuce share what this role will be responsible for Campaign Execution & Operations: Support the planning and execution of Direct Mail campaigns from start to finish, including audience planning, creative coordination, print production, vendor timelines, deployment, QA, and post-campaign follow-up. Performance Analysis & Optimization: Track campaign results across key metrics including v