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Coolblue
Rotterdam · Netherlands
Display & Social Marketing Specialist
Found on jobs.smartrecruiters.com · last checked today
About this role
As a mid-level Display Marketing Specialist at Coolblue, you will optimize display and social media campaigns through data analysis and performance testing. You'll identify improvement opportunities, conduct A/B tests and experiments, leverage AI to enhance campaign effectiveness, and translate insights into actionable strategies. Working within the Banner, Social & Video Marketing team, you'll collaborate with colleagues in Marketing Data, Marketing Development, and Design while taking ownership of high-impact projects.
What you'll likely bring
- Experience analyzing performance data and translating findings into optimization actions
- Ability to build and manage performance campaigns based on KPIs and results
- Proficiency in setting up, analyzing, and implementing A/B tests and experiments
- Experience using AI tools to improve campaign performance
- Strong communication skills to share insights with team members and stakeholders
- Self-directed approach to project work with ability to take ownership
Display MarketingSocial Media MarketingPerformance MarketingData AnalysisA/B TestingCampaign OptimizationAI in Marketing