Director of Sales

ABOUT CASA Casa is the secure home for your bitcoin. We’re the leading provider of Bitcoin self-custody solutions, the ultimate blend of security, privacy, and control. Our team combines deep security expertise, human-focused design, and exceptional customer service to empower our clients and build lifelong relationships.  THE ROLE This role is for a bitcoiner who leads with numbers and thrives on people. It's for someone who loves owning a full sales motion, from outbound strategy to closing deals to building the team that does it all. You'll coach, sharpen playbooks for inbound and outbound, and make sure nothing falls through the cracks in HubSpot. You'll translate complex ideas like self-custody and multi-sig into pitches that land with everyone from first-time bitcoiners to institutional CFOs, and you'll  find new ways to grow the pipeline. If you're a systems thinker who's energized by owning a revenue number and building something from scratch, this is for you. This role will either be a Lead AE, Director of Sales or Head of Sales role depending on the candidate.  WHAT YOU'LL DO Sales Strategy & Leadership Build and execute a segmented sales strategy across Casa's institutional, retail, and financial service offerings. This includes driving revenue, adoption, and a clear go-to-market motion for both inbound and outbound. Own outbound targeting across Enterprise, Business, and Private Client segments. Own revenue forecasting, quota setting, and team K