Director, Growth & Paid Media

Aura was founded by two early Twitter software engineers who wanted to take what they knew about social connections and create a way for families to come together around their best memories. The combination of seamless sharing across a smartphone app and a beautiful digital frame resonated, and Aura is now used by millions of families with more than 1 billion photos shared in 2025 alone. What is known as the best digital picture frame by Wirecutter has always been about something more ambitious: a private, trusted platform for connection with your close loved ones. Aura is now available in thousands of leading retail stores across North America and Europe. The Role This is a rare opportunity to help build the Aura brand at a pivotal moment, not just run the existing playbook. We're looking for a Director, Growth & Paid Media who will take a fresh look at how we reach people and rewrite our media strategy for what's next. You'll have real ownership over the budget, the team, and the strategic direction of growth at Aura. You'll report to the VP of Marketing and lead demand generation and demand capture, shaping how Aura shows up across every channel that matters, today's and tomorrow's, and building the team and processes to scale it. What You'll Do Redefine Aura's media strategy: build out and lead our approach across the entire funnel of paid social (Meta + TikTok), paid search, audio/podcast, YouTube, TV/CTV, programmatic, affiliate, and emerging channels. Own paid medi