Director, Brand Marketing- Factor

    Director, Brand Marketing- Factor   Build the brand that defines the future of real food. Factor is looking for a visionary Director of Brand Marketing to shape the dominant brand in the ready-made meal category. This leader will define and scale a category-defining brand, creating breakthrough marketing that builds enduring consumer preference and drives measurable business growth. As the steward of the Factor brand, you will own the end-to-end brand ecosystem—from long-term strategy and positioning to integrated campaigns, partnerships, PR, organic social, and content. You'll lead a high-performing team while partnering closely with Growth, Product Marketing, Analytics, Creative, and external agencies to deliver a seamless, full-funnel brand experience. Reporting directly to the Chief Marketing Officer and based in New York City, you'll help establish Factor as the leading premium real food brand. You will... Define and Scale the Brand Help define and evolve Factor's long-term brand strategy, positioning, purpose, and narrative. Translate strategy into integrated marketing plans that drive awareness, consideration, preference, customer acquisition, retention, and lifetime value. Position Factor as the defining brand in the real food category through distinctive, culturally relevant storytelling. Establish clear brand KPIs and hold teams accountable for measurable business outcomes. Lead Breakthrough Marketing Develop integrated, insight-led campaigns acro