IO
iO Campus Eindhoven
Brussel · Netherlands
Digital Marketeer – Email Specialist
Found on iodigital.recruitee.com · last checked today
About this role
Lead email marketing campaigns and marketing automation initiatives for clients. You will plan, build, test, and execute email campaigns using platforms like HubSpot, Salesforce Marketing Cloud, or Mailchimp. Responsibilities include translating client objectives into email strategies, managing customer journeys, segmentation, personalization, and A/B testing. You'll analyze campaign performance, identify optimization opportunities, and provide data-driven insights. On projects without a dedicated account manager, you serve as the primary client contact, managing expectations and communicating on both operational and strategic matters. You manage your own projects autonomously, handling planning, timelines, budgets, reporting, and administrative tasks while juggling multiple concurrent projects.
What you'll likely bring
- Expertise in email marketing and marketing automation
- Experience with email platforms such as HubSpot, Salesforce Marketing Cloud, Mailchimp, or similar tools
- Ability to develop email strategies aligned with customer objectives
- Knowledge of customer journey mapping, segmentation, personalization, and A/B testing
- Strong analytical skills to interpret campaign data and identify improvements
- Project management capabilities including planning, budgeting, and status reporting
- Client relationship management and communication skills
- Ability to manage multiple projects simultaneously
Email MarketingMarketing AutomationCRMHubSpotSalesforce Marketing CloudCampaign ManagementProject ManagementClient Management