DE
Dept
Amsterdam · Netherlands
Customer Growth Strategy Lead (CRM, Loyalty, Audience)
SeniorStrategy
Found on job-boards.greenhouse.io · last checked 2 days ago
About this role
Lead the development and execution of customer relationship and loyalty strategies for major brands. You will serve as the strategic architect for CRM initiatives, translating business objectives into data-informed roadmaps that prioritize long-term customer engagement. Responsibilities include designing end-to-end loyalty programs, managing customer lifecycle strategies, and leveraging behavioral analytics to optimize relationship investments across marketing activities.
What you'll likely bring
- Experience developing and owning CRM and loyalty strategies for enterprise clients
- Ability to translate business goals into sophisticated, data-driven relationship roadmaps
- Expertise in customer lifecycle management and loyalty proposition design
- Strong analytical skills to interpret customer behavior, preferences, and lifetime value metrics
- Capability to navigate complex organizational structures and secure stakeholder buy-in for CRM investments
- Strategic thinking with focus on long-term brand engagement and customer relationships
CRM StrategyLoyalty ProgramsCustomer ExperienceData AnalyticsAudience StrategyLifecycle Management